Bruce Springsteen Catalog Sale Could Bring a Flood of Ad Syncs — and We Have Some Modest Proposals (Column)

Or 2028? 2032? He can wait.
“Blinded by the Light”: Ring Floodlight Cams
“This Is Your Sword”: Viagra
Woody Guthrie lived in a Dust Bowl, but you shouldn’t have to.
Someone had to go there.
“Mansion on the Hill”: Zillow
Wherever there’s a jalopy breaking down on the side of the road, they’ll be there. Think how much more reliable the Joad family’s road trip west would have been.
God have mercy on the man who doubts she’s going to look that good once the concealer comes off.
But only if for some dumb reason Sony denies “The Ghost of Tom Joad.”
“Brilliant Disguise”: Estee Lauder
And so forth.” />
"Born to Run": Peloton
Listen, they can go with the flow on this thing.
Some modest proposals for Springsteen ad syncs waiting to happen:
You know you want it.
Potential prowlers will be lit up like a douche into the middle of the night, or something like that.
“Tougher Than the Rest”: Ram Trucks
In garbage, as in love, avoid messy disasters.
(See: “No Surrender.”)
“The Rising”: Viagra
Ryan Reynolds, you speedy devil, it's not too soon to pounce on this.
“Wreck on the Highway”: Honda’s Automatic Braking System
“I’m on Fire”: Prilosec
“Countin’ on a Miracle”: Viagra
“Devils & Dust”: Dirt Devil Vacuums
“The Ghost of Tom Joad”: Ram Trucks
Here she comes, here she comes! Well, who's that down at the end of the alley? She's been gone so long.
“Working on a Dream”: Lunesta
Slots heaven: it's less than a two-hour drive from L.A., you know.
(See: “Ramrod.”)
“Sleepy Joe’s Café”: Biden for President 2024
“Drive All Night”: Viagra
For when you’ve fallen behind and you can’t get up.
(See: “Drive All Night.”)
(See: “Prove It All Night.”)
We have a few suggestions, because we do like to help a publisher out when they've just emptied their pockets. But what sort of syncs are his songs specifically suited for? The sale of Bruce Springsteen's catalog to Sony Music Publishing — part of a deal that also includes his master recordings, estimated to have cost Sony around $500 million overall — could mean his body of work will be exploited for considerably more commercial licensing.
“Kitty’s Back”: Pet Chip Registry
Everyone loves a good, tragic cautionary tale.
“Ramrod”: Viagra
“My Beautiful Reward”: Morongo Casino Resort & Spa
“Outlaw Pete”: Buttigieg for President 2024
“The Ties That Bind”: Glad Tall Kitchen Bags
Because the night is made for prove-it-all-nighters.
“If I Should Fall Behind”: Lifeline
Does it feel like someone took a knife, baby, edgy and dull, and cut a six-inch valley through the middle of your digestive tract? Well, there’s a cure for that.
Because the working class shouldn’t have to work so hard at just getting a little shut-eye.
“Prove It All Night”: Viagra
“No Surrender”: Viagra

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