Peloton Deletes Chris Noth Spoof Ad Following Sexual Assault Allegations

Reynolds provided a voiceover at the end of the 38-second spot explaining why cycling is good for you and concludes, "He's alive!" The Reynolds-produced ad, which was shot in Tribeca, featured Noth and Peloton cycling instructor Jess King — who appears in "And Just Like That" as "Allegra" — cozying up on a couch in front of a fire. "To new beginnings," Noth says.
And just like that — Peloton's ad featuring Chris Noth is gone.
After the "And Just Like That" episode with Mr. Big's “extravagant lifestyle — including cocktails, cigars and big steaks" rather than his use of the Peloton equipment for the likely cause of his death.” /> Big's surprising demise aired, Peloton’s stock dropped. The company went into spin control, releasing a statement from its cardiologist pointing to Mr.
"Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts," a representative for Peloton said in a statement to Variety.
That came after news broke that two women accused Noth of sexual assault; Noth has denied the allegations, asserting that the encounters were consensual. On Thursday, Peloton deleted the video and all social media posts with the Noth ad.
Reps for the actor have not responded to Variety requests for comment. Ryan Reynolds, who spearheaded the Peloton ad through his Maximum Effort marketing agency, also deleted his Twitter and Instagram posts promoting the ad.
The exercise equipment company over the weekend had rushed out a tongue-in-cheek ad featuring the actor, following his character's untimely death in the first episode of HBO Max's "And Just Like That," a revival of "Sex and the City." Noth's Mr. Big, who had married Carrie Bradshaw (Sarah Jessica Parker), collapsed after a 45-minute workout on a Peloton Bike, suffering a fatal heart attack.

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