The streaming service used Thursday's earnings report to selectively release some other highlights as well. "Elite," one of the company's Spanish original shows, has been viewed by more than 20 million member households during the 4 weeks following its release; the stalker drama "You" is on track to attract 40 million viewers within 4 weeks; and "Sex Education," which debuted on Netflix a week ago, is also expected to top 40 million viewers within 4 weeks.
Developing.” />
"We are seeing high repeat viewing," company executives wrote in their letter to shareholders.
Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror thriller "Bird Box" will be viewed by over 80 million member households in the first 4 weeks following its release.
Netflix long resisted the industry practice of releasing ratings for its movies and TV shows, but the company recently began to selectively highlight some success stories. In late December, Netflix claimed that over 45 million accounts had already watched Bird Box within the first few days after its release — a claim that was later backed up by Nielsen's own audience measurement numbers.
The company also shared some insights on how it arrived at these metrics: Netflix only counts viewers if they at least finish 70% of an episode of a TV show or a movie, respectively.

And as we're talking she received an email saying "Bird Box" was on the New York Times bestseller list. With about 30 miles to go on the long, icy, snowy drive home, we reached a dead-stop traffic jam. At that moment, my agent Kristin Nelson called and we started talking about things. So I saw all the reviews, memes, the start of it all, from afar. It was absolutely electrifying. Unbelievably, I was in Michigan's Upper Peninsula, eight hours from home, when the movie erupted. She screamed with excitement and I probably did the same and all I can say is, I'm so glad I was in a traffic stop when I got the news.
What has been the most surprising or memorable moment of this whole experience?
"Bird Box" is available on Kindle and paperback right now on Amazon.com. You can also download and listen to it for free on audiobook with a 30-day free trial to Amazon Audible.
Has the success of "Bird Box" opened up any new doors for you? What are you working on next?
How do you find out about it making it onto the list? Four years after its release, "Bird Box" is now in the Top 10 of the New York Times Bestsellers List.
The scariest, most powerful one I can. I'm writing a pilot and a feature, both based on previously published books of mine. My next book, "Inspection," comes out April 23 (pre-order here). My manager Ryan and I have formed a production company called "Spin a Black Yarn" (named after a story collection of mine) and we're developing several projects of mine as well as other authors for film, TV and other outlets. I'm also working on the book that'll come out after that. Two books that were published after "Bird Box" have been optioned and we're shopping more. I'd love to direct a movie.
My bandmates are as floored as I am. Well, my mom and dad came to the New York premiere. I guess, you know, they've seen me writing books all these years (I wrote eight of them while riding shotgun in the band van as we toured through the years), and they've known me to have "Bird Box" on me since 2006, so we're all happily astonished. It was incredible, crossing a New York street with my mom, heading to the theater, then sharing a drink with my dad at the afterparty.
As for the reviews, I've been living with this story, Malorie and Boy and Girl, for long enough that I know how I feel about them, and how I feel about the book, and now the movie. I mean, if I made the movie myself it still wouldn't be the book. So I was glad it was in her hands and not mine. So I don't find myself getting too sensitive to too much. I was excited to see the story through Susanne's eyes.
What has the reaction been from your family and circle of friends and colleagues?
Published in 2014, "Bird Box" (available on Kindle, audiobook and paperback here) was quietly released by Ecco, a small imprint of HarperCollins, and debuted to modest reviews and sales. Still, industry insiders were intrigued by Malerman's post-apocalyptic thriller, and film rights were optioned even before the book's release. It's been an exciting couple of weeks for Josh Malerman, the first-time author whose debut novel "Bird Box" has now become a hit Netflix film.
Now, thanks to its record-breaking bow on Netflix (the streaming service says more than 45 million people viewed the film in its first week of availability), Malerman’s original book has returned to the New York Times’ best-sellers list, while sites like Target and Amazon have struggled to keep it in stock.
A dreamish moment that will stick with me forever came after the Los Angeles premiere, as I'm standing in the lobby, as the crowd is filing out, as Susanne Bier sorta emerged from the crowd, like she'd stepped out of a fog, a mist, and suddenly she's standing before me and she asks, "What did you think?" And I, smiling, was able to tell her with all the joy of a child, "I loved it."
Maybe. And me? I'm loving it all. I could give you many examples of how unprepared I was for this because who could prepare for this? Is it overwhelming? But this is different somehow. From the reviews to the memes, the articles that dig deep into the meaning of the creatures and the ones that don't. But I kinda like being overwhelmed. Susanne Bier and Netflix created something that's having us all ask how movies are made, promoted, viewed, and talked about. When you get a book optioned for film, you of course fantasize or at least imagine a scenario in which it's a hit, right? I feel like I'm standing at the head of a wind tunnel, but that wind is warm.
You released the book in 2014. What was the process like of getting it developed and turned into a film?
That's powerful. What do you make of this inkblot? "Bird Box" is the unknown turned up to 10. It's almost like taking a magnifying glass to the unknown; the concept that what we're afraid of most is the unknown. I've always thought of "Bird Box" as a Rorschach test. Because the creatures can't be seen. What do you see here? But then again, isn't it really a story about a somewhat reluctant mother who ends up devoting her life to the safety of her children? I suspect the answer to your question lies somewhere in there.
To call this arc "thrilling" doesn't do it justice. But maybe there isn't one. I'm still trying to find the perfect word. Maybe it's many. And when Netflix bought the rights from Universal and Sandra Bullock got on board, things galvanized, became real, went into motion. So by the time the book was published, almost five years ago now, there was already movie momentum behind it.
Did you ever get to meet Sandra Bullock and talk to her about the character? How involved were you in the casting and production process of the film?
How hard was it to see the characters through someone else's vision? Even though you didn't direct the film, it's still your story.
When was the first time you saw the finished film in its entirety?
So I wrote the first draft in 2006. "Bird Box" was picked up by HarperCollins in 2012, Universal Studios optioned the book in 2013, Eric Heisserer wrote the script in the same year, and the book came out in 2014. Around then, Ryan started telling me he believed we could get a film option for the book once the book got picked up by a publishing house. Around 2010, I started rewriting the book, this with the help of my manager Ryan Lewis. And he was right. A messy thing that was twice as long as what it ended up being, but still the same scenario, same alternating plot-lines (the river and the house), same blindfolds and Malorie and the kids.
So I asked Netflix if I could get a screening two days before and they said yes, and we watched it in a screening room in their building. The plan was to see it for the first time at the Los Angeles premiere, but I was way too nervous to see it for the first time, sitting two seats down from Sandra Bullock at Mann's Chinese Theater, y'know? I'd never been to a screening room before and it was awesome: no previews, no nothing really — the lights went out and the movie started. About 10 minutes, in I leaned over to Allison, my fiancee, and said, "Hey, this is really good." About 30 minutes later I leaned over again: "Hey, this is really good."
It's important to remember that the movie was optioned before the book came out, and the book was my first to be published. I had little to no say in the entire film process and that's all great. So I'm very used to that team process. But I didn't really even think about that, I was just thrilled. I write songs and bring them to the boys but I don't tell anyone what to play, you know? Maybe this has something to do with being in a band for so long? Here, I brought the book to the table and Susanne and Sandra Bullock and Netflix took it from there. So, talk about an unknown with no leverage.
The Michigan native, who's also the frontman for Detroit-based rock band The High Strung, says he's now hoping to find the same success with his new book — and new music. Malerman says he's been excited to see the positive reactions to his book and the Sandra Bullock-led film.
If Susanne [Bier] thought there should be 20 housemates instead of seven? I love it. In the case of "Bird Box," we've got a blindfolded mother and two blindfolded kids navigating a river, fleeing an entity or creature they absolutely cannot look at. So nothing was "precious" to me except for the core conceit, which remained intact. From there? All that is the artistry of the people making the movie. If she wanted to change their names, remove the dogs from the story? The way I've always seen it, so long as the core idea of the book remains in tact, I'm game for any changes on top of that.
I think the thing to do here is, do exactly what we we've always done: write and rewrite, retain an arrested development, an unbridled joy for books, songs, and movies, get scared, get emotional, go go go.
The kind of person who shines from within. I never felt like "big man on campus" and I also never felt like I didn't belong. I felt and feel like part of the team, one of the gang. And I did meet Sandra Bullock and she was warm, funny and sharp as can be. But while I had no say, I was completely welcomed throughout. I flew out to Los Angeles to meet the producers, then again to be on set, then again to the New York and Los Angeles premieres.
VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.” />
What has it been like to see the incredible success of "Bird Box"?
Music-wise, the boys and I are releasing an album January 15, called "Quiet Riots," and we are over the moon about it (stream or download here).
Why do you think the story has resonated so much with audiences?

Variety caught up with Macdonald (who can also be seen in Netflix's "Dumplin" opposite Jennifer Aniston) on Friday night at the Australian Academy's eighth annual AACTA International Awards at the Mondrian Skybar in Los Angeles.
Nicole Kidman – “Boy Erased” (WINNER)
Hugh Jackman – “The Front Runner”
Christian Bale – “Vice”
I was like 'How are you this prepared?'" "Because we were filming it towards Christmas a year ago, she had like this little set up in the house of all the different traditions for different religions, and everyone could put their own tradition in. She had gifts for all of us. "I'm in shock by how organized Sandy is," co-star Danielle Macdonald tells Variety.
Claire Foy – “First Man”
Best Lead Actor
Mahershala Ali –”Green Book” (WINNER)
Emily Blunt – “A Quiet Place”
Lady Gaga –  “A Star Is Born”
Alfonso Cuarón – “Roma”
Viggo Mortensen – “Green Book”
“BlacKkKlansman”
During the pre-show cocktail hour, attendees and stars mixed and mingled with glasses of champagne by the pool, with Olivia Colman chatting up Glenn Close, and Rami Malek snapping photos with Nicole Kidman.
Olivia Colman – “The Favourite" (WINNER)
Timothée Chalamet – “Beautiful Boy”
Toni Collette – “Hereditary”
Best Lead Actress
Best Direction
“Roma” (WINNER)
“Bohemian Rhapsody”
Bradley Cooper – “A Star Is Born”
Amy Adams – “Vice”
Bradley Cooper – “A Star is Born”
Best Film
Spike Lee – “BlacKkKlansman”
“I'm humbled to be receiving this award…to be counted among that group of actors is mind blowing,” Malek said. He’s an immigrant, I'm the son of immigrants. This means everything to me.” “I got the incredible privilege to play a man I have the utmost respect for, Freddie Mercury…I could wax on him forever.
See the complete list of nominees and winners below:
Just call her Santa Claus!
“Vice”
Anthony McCarten – “Bohemian Rhapsody”
Best Screenplay
"And then she had her kids, and they were all taken care of," she continued. "I was like, 'You woke up this morning and took your kids to school and now you're at work all day, and you're the lead of this movie, you're in every frame!' I don't know how she did it, because I can barely handle just the work part. She's like an alien, in the best way."
Alfonso Cuarón – “Roma” (WINNER)
Sam Rockwell – “Vice”” />
“A Star Is Born”
Sandra Bullock surprised the cast and crew of "Bird Box" with a holiday celebration while they were filming the hit thriller at the end of 2017.
Tony McNamara, Deborah Davis – “The Favourite” (WINNER)
Rami Malek – “Bohemian Rhapsody” (WINNER) 
Best Supporting Actor
Earlier in the evening, Kidman, who wore a black and white dress with a ruffled collar, said one of her favorite parts about awards season is “getting dressed up.” As for whether her daughters, get ready with her, she said, “They're sometimes interested and sometimes not, it depends on what toys they're playing with and what play dates they have over.”
Joel Edgerton – “Boy Erased”
Glenn Close – “The Wife”
Bullock's gift to Macdonald? Incense.
But the real reward for me and someone like me is to be seen and heard. So, it’s an honor, and I’m very grateful to be recognized. It’s wonderful and disorienting.” Hannah Gadsby also got personal as she was presented with best performance in a television comedy for her comedy special "Nanette." “To say this would be a dream would be a lie,” she said. “Hopes and dreams were squeezed and beaten out of me at a young age.
Warwick Thornton – “Sweet Country”
Sam Elliott – “A Star Is Born”
We should all go and get drunk now.” “To be in that group of women is amazing,” she said. "I was punching above my weight with two very beautiful women [Emma Stone and Rachel Weisz],” she said, adding with a laugh, “This is really lovely. It’s a very nice start to the weekend. Meanwhile, Colman took home best lead actress for "The Favourite," which also won best screenplay.
John Krasinski, Scott Beck, Bryan Woods – “A Quiet Place”
Nicole Kidman – “Destroyer”
Yorgos Lanthimos – “The Favourite”
“Please go see it. “I want to thank him for giving me the chance to play Martha, and to bring this story to the world, and to Focus Films for actually giving us the money to make the film, because it's a really hard film to get financed and it’s a hard film to get out there,” she continued. I know people say, ‘Oh it’s going to leave me wrecked and destroyed,’ but actually it won’t, it will give you hope.”
“[Joel] called me up and he said, ‘Nicole, I know we've never worked together, but I’ve got something for you.’ That's always great when somebody says that and it's actually true." Kidman, who won her her second AACTA International Award for best supporting actress for "Boy Erased," thanked her director and co-star Joel Edgerton for asking her to be in the movie, about a college freshman (Lucas Hedges) sent to gay conversion therapy by his deeply religious parents (Kidman and Russell Crowe).
Charlie Wachtel, David Rabinowitz, Kevin Willmott, Spike Lee – “BlacKkKlansman”
“I think it has potential." As Queen's “Bohemian Rhapsody” played in the background, Malek strolled on stage to accept the award for best lead actor for "Bohemian Rhapsody." “That’s great music, I love that song,” he quipped.
Sweet smell of success, indeed!
Margot Robbie – “Mary Queen of Scots”
Best Supporting Actress