Variety has learned. BB Gun will continue under the leadership of Luke Burland, Bumbery’s former WBR colleague, who joined the firm in 2016 along with clients Fergie, Meghan Trainor, Shania Twain and Josh Groban, among others. Veteran public relations strategist Brian Bumbery – who has worked closely with Metallica, Green Day, Chris Cornell and Madonna and spent eight years at Warner Bros. Records, before launching his own BB Gun Press firm in 2011 — has joined Apple as Director, Apple Music Publicity.
in 2002, Bumbery was a partner at the independent PR company Score Press, where he worked closely with Dashboard Confessional, Pet Shop Boys, Saves the Day, and others. He also represented the independent label Vagrant Records. Prior to joining Warner Bros.
An announcement of the full BB Gun roster is expected in the coming weeks.” />
Bumbery’s appointment is not a total surprise, as his firm, particularly longtime associate Sam Citron, has been working with Apple Music for many months.
within the next few months, sources tell Variety. Apple chief Tim Cook announced in May that the company had passed 50 million subscribers (including free trials) in May; the company is on track to overtake global market leader Spotify in the U.S. Apple Music named Oliver Schusser, formerly in a senior role in the company’s European operation, as its new head in April. The move comes in the context of a larger transition at Apple Music, as former head Jimmy Iovine recently completed his move to a consulting role this month.