The company handles both internal and third-party releases.” /> Warner Bros. Interactive Entertainment handles the publishing, development, licensing, and distribution of content in the interactive space, including console, handheld, mobile, and PC games.
“I am very excited to join the incredible team at Warner Bros. “Being a part of the talented group at WBIE also provides an amazing opportunity to work on world-renowned properties, such as DC Comics, Mortal Kombat, LEGO and many more.” Interactive Entertainment and return to the games industry at this pivotal time of historic growth and transformative new platforms,” said Shaffer.
Shaffer will report to David Haddad, President of the company, and will begin overseeing the strategy and execution of the company's licensing, business development, and first-party partnerships. He'll be working alongside the executive team in an effort to drive the negotiation and execution of deals in this new position as well.
Interactive Entertainment, the company announced Thursday. Michael Shaffer has been appointed Senior Vice President of Business Development at Warner Bros.
Previously, Shaffer was employed as an advisor to Google, but before that he held the role of Vice President of Business Development at Dropbox, Inc. He's no stranger to the video game industry, however, as he made a career at Electronic Arts later on in life after beginning as an attorney in the Central California District of United States District Court and as an Associate Attorney at the firm of Morrison & Foerster.

Investors include Revolution Growth, Greycroft Partners, Evolution Media, Greenspring Associates and Horizons Ventures. L.A.-based Scopely is now valued at more than $700 million, after it closed a $160 million Series C round.
The free-to-play game will include in-app purchases, which is a typical industry model. "Looney Tunes: World of Mayhem" is available for pre-registration on Google Play, and will be available as a free download on both iOS and Android this fall.
saw a "unique opportunity to work with Scopely to offer a game that combines the [Looney Tunes] uniquely cartoonish mayhem with the accessible yet deep, RPG-style gameplay that today’s adult gamer craves,” commented David Haddad, president of Warner Bros. Interactive Entertainment. Warner Bros.
Interactive Entertainment, and it's developed in partnership with Brazil's Aquiris Game Studio. The game is being published by Scopely under a pact with Warner Bros.
With Buddies.”” /> The company, founded in 2011, has produced several top-grossing games, including “The Walking Dead: Road to Survival,” an RPG based on AMC's hit TV show; “WWE: Champions,” a puzzle-matching role-playing game; “Wheel of Fortune Free Play”; and “Yahtzee!
“The Looney Tunes are literally timeless, and the originators of over-the-top, animated slapstick comedy," said Tim O’Brien, Scopely's chief revenue officer. "'World of Mayhem' perfectly integrates that trademark contemporary humor into a mobile experience that gamers of all levels can pick up and play, while offering the deep multiplayer RPG combat and builder gameplay that will engage them for months and years.”
Get ready to do battle with Bugs Bunny, Daffy Duck, Wile E. Coyote, Yosemite Sam, Tweety Bird and other Looney Tunes characters — complete with plummeting ACME anvils, exploding presents, and giant space lasers.
In the role-playing game, users collect and battle with characters that have ridiculous, unique abilities to fight against each other in different game modes. Players also can build personalized “Toon Towns" in the app. Mobile game "Looney Tunes: World of Mayhem," slated to be released this fall, will bring together more 70 characters from WB's Looney Tunes franchise to wage prank-combat and cause other mischief.