"I had just finished my book, and I was in that space of I'm tired of wearing this mask, I'm tired of being a dancing clown for a check, I'm tired of having to represent a company that doesn't actually value me or anyone who looks like me," Union said. "I was just interested in telling the truth."
Executive produced by Jerry Bruckheimer, "L.A.'s Finest" was ordered to series after its previous NBC drama pilot and represents the first series to be greenlit by Charter.” />
For much of her career, Union said she has been representing companies whose "business model was exclusion" and who had "no interest in real diversity or inclusion in their marketing plan." Union, who has proven she can wear a multitude of hats as a producer, best-selling author, and judge on "America's Got Talent," said that she was shocked that a company were actively courting a "Black woman from Omaha, Nebraska, who has fallen down and failed miserably very publicly," as the face of their products.
However, now that she has been given the chance to design her own clothes and promote them, Union said she is "100% confident" in her ability to bring value to the brand and to promote diversity, when so many companies are using it merely as a buzzword.
"We're very humble in that way, we don't think we know our customer, I'm getting to know the customer, they change, and if we want to grow our consumer base, we have to take in a lot of the information coming from the comments section." "It's been an amazing tool for me, I can take all of our feedback and listen," Union siad.
Next up for her on the TV front is "L.A.'s Finest," a Charter Communications and Sony Pictures TV co-production which she pitched and is executive producing, and which is due to drop on the new Spectrum video-on-demand platform on May 13.
She will star opposite Jessica Alba, who plays Syd's new partner, Nancy McKenna. The show is based on the "Bad Boys" series of films, with Union reprising the role of Detective Sydney "Syd" Burnett.
Union also talked about applying her philosophy of embracing all kinds of consumers to her entertainment projects as well.
When New York & Company approached Gabrielle Union to be their new brand ambassador and the face of her own clothing line, the actress reacted with "disbelief."
Union pointed to social media as a means of reaching a more diverse audience and taking in more wide-reaching feedback on her brands and her ideas.
"I had to reimagine my own self worth to step into this partnership with my full power and create the brand partnership of my dreams." "We are not supposed to be getting those offers, I'm not supposed to be having a career resurgence, my value isn't supposed to be this high," Union explained during her keynote conversation at the Variety Entertainment Marketing Summit at the NeueHouse in Hollywood.

Sources tell Variety that Smith and Lawrence had been doing chemistry tests with talent for four new roles with Ludwig, Hudgens, and Melton coming out on top. A villain role is still being sorted out.
Alexander Ludwig, Vanessa Hudgens, and Charles Melton are on board to join Will Smith and Martin Lawrence in Sony's "Bad Boys 4 Life," sources tell Variety.
Adil El Arbi and Bilall Fallah are on hand to direct the sequel from a script by Peter Craig ("The Hunger Games: Mockingjay," "Transformers") with Joe Carnahan also doing a rewrite. Chris Bremmer is the current writer.
Joe Pantoliano is on board to return as Captain Howard.
Melton can currently be seen as Reggie on CW's "Riverdale" and previously appeared in "American Horror Story" and "Glee."
After breaking out as the villain Cato in "The Hunger Games," Ludwig has been a rising star with roles in "Lone Survivor" and "Grown Ups 2." Following the show's impressive first season, Ludwig would go on to join the cast of History Channel's "Vikings" and is currently one of the leads of the series, which is currently in its sixth season.
Doug Belgrad will also produce, as will Smith. Jerry Bruckheimer returns as producer. Barry Waldman, Mike Stenson, Chad Oman, and James Lassiter are executive producers.
Hudgens and Melton are repped by CAA and Untitled Entertainment.” /> Ludwig is repped by UTA, Untitled Entertainment, and Martin Management.
Hudgens, Ludwig, and Melton play a modern, highly specialized police unit that collides with the old school Bad Boys (Smith and Lawrence) when a new threat emerges in Miami. The pic will go before cameras next month and is slated for theatrical release Jan. 17, 2020.
Hudgens has been busy as of late, most recently starring in the Netflix film "The Princess Switch," and can be seen next in the comedy "Second Act" opposite Jennifer Lopez. 27. In 2019, she can be seen in the Netflix thriller "Polar" and also has the next Fox live event, "Rent: Live," which premieres on Jan.