Like its series brethren, Godzilla's umpteenth return to the big screen had a more promising start overseas, where it debuted with $130 million. It also likely required a marketing spend in excess of $100 million. Even so, that's a potentially problematic drop in ticket sales for a movie that cost roughly $200 million to make.
That should concern Warner Bros. and Legendary as the studios ramp up production on "Godzilla vs. Kong," a sequel to "Godzilla: King of the Monsters" and "Kong: Skull Island." The match-up between the otherworldly beasts is slated to be released on March 13, 2020. Those diminishing returns are troubling given that these movies are only getting more expensive to make.
president of domestic distribution, Jeff Goldstein, says it's a "challenge and goal" for new audiences to find "Godzilla: King of the Monsters." "The movie is dependent on broadening beyond just the fanbase," he said. As popcorn season heats up, Warner Bros.
If "Godzilla" isn't able to pull in crowds beyond its core demographic, theater owners could bump showtimes to make room for upcoming blockbuster-hopefuls like "X-Men" installment "Dark Phoenix," "Men in Black: International" with Chris Hemsworth and Tessa Thompson, Samuel L. Jackson's "Shaft" sequel, and "Toy Story 4," all of which all hitting theaters this month. Mediocre reviews and a lackluster B+ CinemaScore suggest "Godzilla: King of the Monsters" might not be able to survive long during an especially competitive summer season.
"This marketplace seems to be fueled by your classic summer movies," Dergarabedian said. "It's not just about the reviews right now. It's the perception of these movies being multiplex worthy in the summer."” />
"The fact that it earned less than the previous films may be an indicator that some creative risks or a different perspective on the genre could be needed to reinvigorate it and keep it relevant." "You can't make an epic monster movie without spending some money," said Paul Dergarabedian, a senior media analyst at Comscore.
Studios want franchises to grow, or at least maintain, their audience over the course of new installments. However, the latest installment in the Godzilla series didn't extend its appeal beyond its male-driven fanbase. It's never a good sign when crowds dramatically shrink after only three iterations. Boys and men accounted for 76% of opening weekend moviegoers, with 59% of that group clocking in over the age of 25.
You can have an ebb and flow, but that doesn't mean you need to give up on a franchise." "As much as they are connected and part of a MonsterVerse, they all rise and fall on their own," Dergarabedian said. Kong"] could be bigger. You just never know. "If the trailer is killer, the marketing is great, and the timing is right, ["Godzilla vs.
and Legendary's MonsterVerse opened with a middling $49 million at the domestic box office, a start well below 2014’s “Godzilla” ($93 million) and 2017’s “Kong: Skull Island” ($61 million). "Godzilla: King of the Monsters" didn't have a roar quite as deafening as its franchise predecessors. The third entry in Warner Bros.

Lemire will serve as an executive producer with Dean Ormston, the co-creator and illustrator of the comic series. The "Black Hammer" comics were first published by Dark Horse Comics in 2015. The company, a subsidiary of the China-based Wanda Group, made the announcement Tuesday.
Legendary Entertainment has bought movie and television rights to Jeff Lemire’s "Black Hammer" comic series universe.
Legendary's upcoming titles include "Godzilla: King of the Monsters" and the live-action "Detective Pikachu" — which will both be released in 2019 — and "Godzilla vs. Kong," which is in pre-production for a May 2020 release. Recent Legendary titles include "Skyscraper," "Pacific Rim: Uprising," "Jurassic World: Fallen Kingdom," "Kong: Skull Island," and "The Great Wall."
The deal was brokered by Angela Cheng Caplan of Cheng Caplan Company, Allison Binder of Stone Genow Smelkinson Binder & Christopher LLP, and Charlie Olsen of InkWell Management on behalf of Lemire and Ormston.” />
After Death" at Sony Pictures; "Underwater Welder" with Ryan Gosling attached to direct; "Essex County" at the CBC; and "Gideon Falls" at Hivemind. Lemire has also published graphic novels "Essex County" and "Sweet Tooth," and is in development for film and television projects that include "Descender" and "A.D. Ormston has worked on DC, Marvel, and Dark Horse titles including "Lucifer," "Sand Man," "Judge Dredd," "Spider-Man," and "Superman."
Black Hammer is a superhero who joined with other superheroes — including Golden Gail, Barbalien, and Colonel Weird — to save Spiral City but in process became trapped in a timeless farm town with little chance of escape. It has received two Will Eisner Comic Industry Awards, including best new series in 2017.