Brands must be exquisite,” said Miguel Salvat, commissioning editor of original content, HBO España. Original production personalizes Movistar+, its president Sergio Oslé has said. There’s so much content. In a new era of heightened SVOD competition, “one big question is the credibility of brands.
2.Talent
4.Brand is All
than Spain. “The trick is managing to satisfy the most important viewer: Myself.” Madrona went even further. “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 global launch. 6, was more popular in the U.S. According to a Parrot Analytics study, “Elite” Season 2, released Sept. That said, all operators insisted their Spanish original series are made first and foremost for their home market.
HBO’s aims to “provide a unique, different point of view to address established themes” said HBO’s Salvat.” /> If a series isn’t an event title, it better be original. Canneseries winner “Perfect Life” is “very different,” said Herreras. Another touchstone: Originality.
3.Scale
1.Spain First
Of course, nobody knows. At Netflix, Diego Avalos, director of original content, Spain, confirmed that in upcoming months the streaming giant will announce “new talents and new formats” that it has been developing and “programs focused on new talent,” not only in Spain but Latin America and other European countries. “We as an industry have to think about the next generation,” he said. But the battle for success will be fought over talent. Will there be enough market for established and new SVOD global streaming platforms?
At the Saturday panel, Susana Herreras, Movistar+ head of development, original series, enthused about “The Plague” Season 2, still the Telefonica pay TV unit’s biggest swing in production values and large canvas. On Friday, Telefonica and Atresmedia revealed a new 50/50 production-distribution venture aimed at allowing them to scale up on both fronts. “It’s the most ambitious series in either market [for Amazon] I think we’ll see more of these types of co-productions in the future which allow us to be more ambitious,” said Ricardo Cabornero, responsable for content acquisitions, Amazon Prime Video Spain. “This is about love, history and everything which makes for good TV.” Amazon Prime Video Spain has boarded “Inés of My Soul,” partnering RTVE and Chilevision. Scale looks to be increasingly important.
5. Originality 
Here, briefly, are five takeaways: SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series.

The film intends to educate as well as entertain, by extolling virtues of reading and a bright imagination. Along the way they will cross paths with many of literature’s most important and influential fairy tale characters, some real and other animated. In the film, the puppet inhabitants of the Lunnis’ world will accompany a young girl named Mar on a grand adventure to save the Magic Book, which contains all of the world’s fairy tales within its pages.
Barcelona-based sales agency Filmax announced today at Argentina’s Ventana Sur market, that it has acquired the rights to the film adaptation of RTVE’s preschool children’s part-puppet, part-live action and part-animated kids’ show “The Lunnis,” titled “The Lunnis and the Great Fairy Tales Adventure.”
The announcement was made with an accompanying trailer for the film, slated to release theatrically in Spain on Jan 18. The acquisition is in line with Filmax’s declared directive to make a concerted push into the world of high-quality, family-oriented cinema, as it did in previously acquiring “The Prince & Me: The Elephant Adventure,” or the animated feature “The Nut Job.”
“Los Lunnis” has scored generations of fans in Spain since first broadcasting in 2003. It has often used music to aid in delivering its messages as well. The series has seen plenty of changes in its 15 years, but has always featured morally-based, educational content, and plenty of puppets.
According to the new sales agent, their eyes are “firmly set on the international market.”” /> “The Lunnis” is a co-production between Spain and Argentina, headed by RTVE together with Tandem Films, Enrique Cerezo PC and Caléndula Films AIE representing the former, and Pampa Films, one of Argentina’s biggest film companies, as well as Non Stop Digital, In Post We Trust and Mediabyte in Argentina.