The suit says DeGeneres had never heard of the product before she was notified of the scam, has never tried it and does not endorse it.
The plantiffs do not know the names of the people who are perpetrating the scam. The suit identifies them as Does 1-100, and says the suit will be amended once their identities are discovered.
"They are targeted because of their age, their unimpeachable reputation for honesty and having worked hard at maintaining a healthy and youthful look, which con artists believe will attract and dupe unwitting customers into getting bilked by giving up their credit card information," the lawsuit alleges.
A particularly common form of online ad claims that the product got "the biggest deal" in the history of the TV show "Shark Tank." Bullock and DeGeneres allege that the sellers use templates, which regularly swap out the name of the product being sold.
The celebrities filed a lawsuit on Wednesday in L.A. Superior Court, challenging what they call the "celebrity endorsement theft" industry. The suit targets unnamed sellers who use affiliate networks to push false news articles claiming the pair has endorsed various products.
The suit alleges that customers are swindled into signing up for recurring auto-payments. The Federal Trade Commission has pursued marketers who use such schemes, filing suit in 2015 against a network of beauty product retailers who allegedly used the lure of a "risk-free" trial offer to bill customers for recurring payments.
The ads include fake quotes from DeGeneres, Bullock and other celebrities.
In 2017, the FTC also warned the public about fake news articles claiming that celebrities like Stephen Hawking and Anderson Cooper had endorsed "brain booster" pills.
The suit alleges that the marketers are violating DeGeneres' and Bullock's right to publicity, and have violated California's false advertising and unfair competition laws.” />
Sandra Bullock and Ellen DeGeneres are taking aim at scammy websites that falsely claim they have endorsed anti-aging creams and other beauty products.
No one notices because my skin looks incredible!" "Thankfully I was introduced to Elliessé Anti-Aging Eye Serum and now I even film episodes of my show completely makeup-free. "I don’t wear a lot of makeup, so if my skin is suffering — the whole world knows about it," DeGeneres is quoted as saying in one of the ads.

The award will be presented by her co-star Emma Stone at the festival's awards gala on Jan. 3 at the Palm Springs Convention Center. 14. 3 to Jan. The festival, now in its 30th year, runs from Jan.
Past recipients of the Desert Palm Achievement Award include Halle Berry, Cate Blanchett, Sandra Bullock, Marion Cotillard, Julianne Moore, Natalie Portman, Saoirse Ronan, and Charlize Theron.
Colman has garnered Golden Globe and SAG Awards nominations for "The Favourite," along with a best actress award from the British Independent Film Award and the Los Angeles Film Critics Association.
"The Favourite" star Olivia Colman will receive the Desert Palm Achievement Award by the Palm Springs International Film Festival.
Colman's film credits include "Tyrannosaur," "The Lobster," "Murder on the Orient Express," "The Iron Lady," "Hyde Park on Hudson," and "Hot Fuzz." For her TV work, she won the Golden Globe for best supporting actress in a miniseries for "The Night Manager." She will portray Queen Elizabeth II in the third and fourth seasons of the Netflix series "The Crown."” />
"For this superb performance, that has received much critical acclaim and awards recognition, it is our honor to present the Desert Palm Achievement Award, Actress to Olivia Colman.” "In 'The Favourite' Olivia Colman steals the show as a frail and aloof Queen Anne, whose attention is being sought by two scheming cousins," said festival chairman Harold Matzner.