She’s a superb development executive who can take a germ of an idea and methodically bring it to life,” said Jacobs. “Elyse has been instrumental in getting us into the business of developing unscripted shows for streaming services. “I’m thrilled Elyse will play a growing role as SPT builds a robust business in delivering unscripted programming to these diverse platforms.”
Oz Show," as well as on reboots of classic game shows "The $100,000 Pyramid" and "The Gong Show." She has also led SPT’s efforts to develop unscripted content for new platforms, resulting in SPT’s first sales of unscripted series to Netflix and YouTube.” /> Seder joined SPT in 2015, and has worked since then on several of the studio's programs, including Emmy winners "Shark Tank" and "The Dr.
In her new role, Seder will oversee U.S .development of unscripted projects on all platforms for SPT. Sony Pictures Television has promoted veteran exec Elyse Seder to senior vice president, reality and syndication programming. She will continue to report to Holly Jacobs, executive vice president, reality and syndication programming and development .

Crackle is headed by general manager Eric Berger, who also carries the title of chief digital officer at Sony Pictures Television Networks.
as part of the process to identify potential partners. Sony has engaged investment bank Moelis & Co. Other potential partners include another media and entertainment company with a large content library and TV networks that could be promotional vehicles for Crackle, or a telecom business with high-scale direct-to-consumer reach. The kinds of partners Sony is looking at teaming with on Crackle may include another ad-supported VOD provider, which could expand the variety and scope of content on Crackle and also grow its user base.
SPT also recently introduced new branding for Crackle, incorporating Sony into the logo.
Sony Pictures Television is looking to sell a piece of Crackle, its free, ad-supported streaming network, with the aim of boosting its revenue and becoming more competitive.
Sony Pictures TV laid off 12 staffers from the Crackle unit in May. According to Sony, Crackle apps have been downloaded more than 100 million times to date and the service is available in 20 countries around the globe. In June, SPT shut down the Canada version of Crackle, with some content to be available on Bell Media’s new VOD services.
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SPT has contemplated selling a stake in Crackle — and the outright sale of the entire division — off and on over the last several years. Way back in 2006, Sony acquired web-video startup called Grouper for $65 million, which became Crackle.
In the meantime, a small group is working on the potential partnership so that the rest of our teams can operate business as usual, focusing on their day-to-day work and commitments to help ensure Crackle remains the premiere AVOD platform.
As we build and grow our direct-to-consumer businesses, I want to make you all aware that we have begun theprocess of exploring potential partnerships for Sony Crackle to drive scale and position the streaming network to be more competitive. I have some news to share.
Crackle is a tremendously valuable asset for us, and with premium AVOD getting more and more traction as advertisers seek high value online advertising opportunities, we feel there is room for greater growth for our OTT business. With the right partner – one that could bring additional content or users or leverage existing assets for advertising and promotion – we feel we can expandCrackle’s audience and significantly increase revenue.
Hopkins continued, "With the right partner — one that could bring additional content or users or leverage existing assets for advertising and promotion — we feel we can expand Crackle's audience and significantly increase revenue."
Read Hopkins' full memo:
Hello everyone,
"Crackle is a tremendously valuable asset for us, and with premium AVOD [advertising video-on-demand] getting more and more traction as advertisers seek high value online advertising opportunities, we feel there is room for greater growth for our OTT business," the exec wrote.
Mike Hopkins, the former Hulu chief who joined Sony Pictures Television as chairman last fall, outlined the potential move to bring in an equity partner for Sony Crackle in a memo to staff Monday.
In June, as part of a restructuring, Sony Pictures Television also formed a direct-to-consumer unit headed by Berger, who reports to Hopkins. That brought together Crackle and Sony’s other direct-to-consumer channels — Funimation, Film1 OTT and Animax on demand — under Berger's oversight.