CBS is averaging 9.31 million viewers, down 10% from the comparable frame last year, in Nielsen’s L7 ratings from Sept. 16. 24 through Dec. NBC has pulled in 9.35 million, down 1%. NBC is weathering the loss of “Thursday Night Football” games better than CBS (last season the Eye and the Peacock shared the package that moved to Fox this year).
CBS, ABC and the CW are having a rough go of it so far as the first third of the 2018-19 television season draws to a close.
(Pictured: NBC's "Manifest," CBS' "The FBI" and Fox's "Thursday Night Football")” />
ABC is down 11% year-over-year to 6.12 million. CW has sunk 24% to 1.55 million. Fox is up 15% to 7.33 million.
“Sunday Night Football” (19 million) tops the season to date in total viewers. But entertainment fare claims the next three slots: CBS’ “Big Bang” (17.3 million) and “NCIS” (15.7 million) and NBC’s “This Is Us” (14.4 million). “Thursday Night Football” (14.4 million) rounds out the top five.
The Peacock is averaging 2.3 rating and 10 share in L7, down 8%. Fox is up 11%, ranking second with 2.1/9, followed by CBS at 1.5/6 (down 21%) and ABC (1.4/6, down 18%). NBC enjoys a clear lead in the adults 18-49 derby. CW is seeing double-digit losses in its core target demo of adults 18-34 (0.4/2, down 33%).
The total number of persons using television (PUT) so far is down about 4% compared to the same frame last year. PUT levels are down 15% in the adults 18-34 demo and 10% in adults 18-49 — the demographics most attuned to watching TV on alternative platforms beyond the reach of Nielsen’s yardstick.
The adults 18-49 rankings are paced by the fact that NBC’s “Sunday Night Football” (6.0/23) and Fox’s “Thursday Night Football” (4.4/19) rank No. NBC’s “This Is Us” is strong enough in season three to rank No. 2 for the season to date in adults 18-49. 3 (4.2/16). 1 and No. NBC has also harvested solid numbers from freshman thriller “Manifest” (3.1/13) and medical soap “New Amsterdam” (2.6/12).
CW’s top show remains “The Flash” (1.0/4 in adults 18-49). CBS has two slots in the top 10, both from the Chuck Lorre shop: “The Big Bang Theory” (3.7/17) and “Young Sheldon” (2.6/11). Beyond football programs, Fox’s only entry is “9-1-1” (2.6/10). ABC is repped only by stalwart “Grey’s Anatomy” (3.1/13).
The revival of "Last Man Standing" (1.9/10) on Fox has also helped that network's cause. ABC's most-watched new series is "Roseanne" spinoff "The Conners" (2.3/10).
Nielsen numbers show that the overall level of television viewership in primetime across broadcast and cable is down for the season to date. That stat is hard for the networks to square with data indicating that many voracious media consumers are spending more time watching TV than ever before.
It outperforms Wolf’s NBC troika of “Chicago Fire” (11.4 million), Chicago Med” (11.1 million) and “Chicago P.D.” (10.9 million). CBS has some good news from its rookie Dick Wolf procedural drama “The FBI.” The series ranks No. 10 for the season in total viewers (12.7 million).
Fox is showing renewed signs of life thanks largely to the influx of “Thursday Night Football” viewers. NBC is hanging tough on a year-over-year Nielsen basis, and it has landed two new dramas — “Manifest” and “New Amsterdam” — in the top 10 in the adults 18-49 demographic.
For the season to date, CBS and NBC are neck-and-neck for No. 1 in total viewers according to Nielsen’s live-plus-7 ratings incorporating a week’s worth of delayed viewing.

NBC's momentum throughout the day buoyed original telecasts of "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" to season highs. "Tonight Show," which was delayed by the game's overrun, hit a 2.7 household rating and 1.3 in adults 18-49, strong enough to match the season high set in January when Fallon had former first lady Michelle Obama as guest. "Late Night" weighed in with a 1.5 and 0.7 in 18-49.” />
NBC enjoyed a ratings feast on turkey day thanks to the strong turnout for the Macy's Thanksgiving Day Parade, the National Dog Show and "Thursday Night Football."
Viewership of the game, which ended in a 20-10 Redskins victory, was down 10% from last year's turkey-tussle primetime NFL game between the Pittsburgh Steelers and Indiana Colts that was carried on CBS. In primetime, "Thursday Night Football" showcase of the New York Giants at Washington Redskins brought in a 9.7 household rating in time-zone adjusted preliminary ratings (final national numbers for the game won't be available until Monday).
The 91st annual Macy's parade brought in a 12.5 household rating/27 share in Nielsen's 56 overnight metered markets, which cover about 70% of U.S. 26. NBC noted that this year's parade marked the highest-rated non-sports program since ABC's Academy Awards telecast on Feb. TV households, and a 7.0 rating in the adults 18-49 demographic. This year's 9 a.m.-noon telecast was down about 7% in households from last year, when the parade produced its highest ratings since 2002.
From noon-2 p.m., "The National Dog Show Presented by Purina" collared a 6.0/14 in metered market household rating and a 3.1 in 18-49. The household number was a little shy of last year's turnout (6.4), which marked the event's highest rating since 2003.