For example, according to the analysts, Netflix's "Stranger Things" season 2 captured higher search interest than every season of HBO's "Game of Thrones" in the U.S. UBS analysts also cited proprietary analysis of Google search trends, which indicate Netflix content is achieving the same or higher level of interest and recognition as traditional media incumbents.
Pictured above: Netflix’s Los Angeles headquarters building” />
Among the factors helping to drive up the stock, UBS on Monday raised its 12-month price target on Netflix from $290 to $345 per share, based on projections that the company is increasing its distance from competitors with investments in content and customer growth.
Also Monday, Macquarie Capital’s Tom Nollen published a research note, specifically calling out Netflix’s opportunity with 4K Ultra HD, as consumers replace older TVs with UHD models. “Netflix seems to have every secular trend in its favor,” the analyst wrote. That suggests Netflix is poised to migrate a growing number of subscribers currently on the standard $10-per-month HD plan, to the $14 monthly “family” plan, which allows up to four concurrent streams and access to Ultra HD content.
Netflix has been on a stock-market tear recently, and the new high comes after the shares hit a record high last Friday. At Monday's closing price of $315.00 per share, Netflix now has a market capitalization of more than $136 billion.
Netflix’s stock powered to another record close Monday, with shares ending the day up 4.6%, with investors rallying around upbeat Wall Street analyst reports and the company’s Oscar win on Sunday.
Meanwhile, Netflix on Sunday night notched its first documentary feature film Academy Award for “Icarus,” about Russia’s Olympic athlete doping scandal. It’s not clear how much the Academy Award win affected the stock price, but the prestige factor couldn’t have hurt enthusiasm for the company’s growing Hollywood clout. Netflix’s only other Oscar win came in 2014 for documentary short “The Lady in Number 6: Music Saved My Life.”
original content travels well — 'Stranger Things' and '13 Reasons Why' already have vast global appeal across regions," the UBS team wrote. "Analyzing Google search trends across regions for key Netflix originals, we find that premium U.S.
"Netflix has emerged as a content power house that is actively building a global moat," wrote the analysts, led by UBS's Eric Sheridan. "With a strong foothold in North American markets, the company is increasingly looking to international markets for the next leg of subscriber growth."

subscriber trends were disappointing, bolstering our confidence further" that subscriber cancellations will be minimal, Mitchelson wrote in a research note. UBS maintains its "buy" rating on Netflix, with a 12-month price target of $225 per share. "We would expect [Netflix management] would be unlikely to implement such a price increase if U.S.
customers on its two top plans. Shares of Netflix powered up to record highs Thursday, on the heels of the streaming-video leader announcing a price increase for U.S.
20.9 million projected for 2017) and then re-accelerate in 2019 to 21.1 million net adds. "Even with the reduction in 2018 subscriber growth, our 2020 global subscribers forecast is barely impacted with over 176 million subscribers," he added, down from his previous estimate of 178 million. With the price increases, Greenfield expects Netflix's global subscriber growth to slow "modestly" in 2018 (with 20.2 million net new subs vs.
streaming subscribers, and 104 million total worldwide. As of the end of June, Netflix had about 52 million U.S.
That gives the company a current market capitalization of $83.9 billion. Netflix stock closed at $194.39 per share, up 5.4% for the day and an all-time high.
subs on the two-stream plan saw their monthly rate increase $2 per month to $9.99, overall churn "was noticeable but still modest relative to the size of the price increase," UBS's Mitchelson noted. Following Netflix’s price increases in the second and third quarters of 2016, when most U.S.
Existing Netflix subs will get a 30-day notification about when their prices will go up, starting Oct. 19. 27) and "The Crown" season 2 (Dec. 8) — which should minimize the impact of customers cancelling their service. Analysts said the company has a strong originals slate coming up on the fourth quarter — including "Stranger Things" season 2 (premiering Oct.
Netflix's "content prowess" gave it the pricing power to raise prices, according BTIG Research's Rich Greenfield, sooner than the analyst expected. "We believe the timing of the subscription price increases is directly tied to the power of content available on Netflix this quarter," he wrote in a blog post.
Netflix said it was raising prices "as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience." Earlier in the day, the company confirmed that it is raising the two-stream HD tier price to $10.99 per month, up $1 per month from the previous $9.99 monthly fee, and hiking its four-stream Ultra HD "premium" plan from $11.99 to $13.99 per month.
That's up 5% from the firm's previous forecast. The price hikes will yield an additional $350 million in incremental revenue for 2018, according to estimates by UBS analyst Doug Mitchelson.
Pictured above: Netflix chairman and CEO Reed Hastings” />