Mall most recently served as co-president of domestic marketing at Paramount Pictures, where she handled digital, media, brand strategy, analytics and public relations for the studio’s releases. During her tenure, she was instrumental in leading marketing efforts for hit films including “Arrival,” “Fences,” “Daddy’s Home 2,” “Book Club,” “A Quiet Place,” “What Men Want,” “Bumblebee,” “Mission Impossible,” and “Rocketman.”
Rebecca Mall is joining WME as a senior marketing executive.
In her newly created role, Mall will oversee marketing and distribution strategy services for WME clients across all platforms including film, television, and digital. Mall’s objective will be to help the agency’s client base maximize their marketing plans, release strategies and awards campaigns for their upcoming projects.
She holds an MBA from UCLA and a BA from University of Michigan. Prior to business school, she was in drama development at ABC and NBC Universal.
Prior to Paramount Pictures, Mall spent more than six years with Google/YouTube, focusing on the company’s digital partnerships with film studios and television networks.
Mall will be based in the agency’s Beverly Hills office.” />

Britney Spears has checked into a psychiatric facility after suffering from emotional distress, a source confirms to Variety.
Jamie Spears recently underwent a second surgery to fix a ruptured colon. Spears has been troubled over the past year by her father's health crisis.
The 37 year-old singer was admitted over a week ago, as first reported by TMZ, and is expected to remain in treatment for a month.
Spears' mental issues date back to 2007 when the pop star infamously shaved her head and attacked the paparazzi with an umbrella. She later checked into the psych ward at UCLA's Medical Center.” />
We're all so grateful that he came out of it alive, but he still has a long road ahead of him. She wrote on Instagram: "A couple of months ago, my father was hospitalized and almost died. In November, the "…Baby, One More Time" pop star put her Las Vegas residency on hold to look after her dad. I had to make the difficult decision to put my full focus and energy on my family at this time."

Student teams will have support from publishers as well as the university itself with sanctioned events, staff, and resources as well as equipment to bring it all together. The Dean of USC Cinematic Arts, Elizabeth Daley, and Chair of the Interactive Media & Games Division Danny Bilson, revealed the ESU, which will be focused on developing clubs and teams that focus on individual video games that secure large followings, with a goal in mind of making gaming an integral part of student life.
17. The Conquest Event is a school spirit event that's held each year to celebrate the UAC and UCLA cross-town rivalry and is taking place ahead of the USC Trojans and UCLA Bruins' football game on campus Saturday, Nov.
“We aspire for 'League of Legends' to be a global sport that lasts for generations, and we're thrilled to see our Alma Mater, a school right in our backyard, join us in making that mission a reality,” said Beck and Merrill in a statement.
USC Games announced the USC Esports Union (ESU), its first official collegiate esports program, during the annual USC Conquest Event.
USC is set to announce the school's first roster of "League of Legends" Trojans team members on Thursday, who are scheduled to compete against UCLA's Bruins in a live League Exhibition Match. The team will also compete in Riot Games' Spring 2019 competitive College League. There will be a special esports pavilion set up, with "League of Legends" set up in addition to other games, tournaments, prizes, cosplayers, and pro-esports players in attendance.” />
The initiative will also include a special curriculum including industry-sponsored design courses, as well as management, promotion, marketing, and other elements of the esports business. There will be summits held to promote diversity and talks with leaders in the gaming space, financial support for players, and scholarships planned for awarding players as well.
The next few months will find ESU supporting titles like "League of Legends," which it has chosen as its inaugural title, due to Riot Games founding members and USC alumni Brandon Beck and Marc Merrill's involvement.